A website silo is a structure of content and links organised to help search engines understand the relationship between different pages on a website. It is a way to organise website content to improve its visibility in search engine results.
The idea behind a website silo is to create a hierarchy of content that is easy for search engines to crawl and index. This helps the website rank higher in search engine results for relevant keywords.
How to Create a Website Silo
Creating a website silo is not tricky, but it does require some planning and organisation. Here are the steps you should take when creating a website silo:
Identify Your Target Keywords: Before creating a website silo, you must identify the keywords you want to target. This will help you determine the structure of your silo and the content that should be included.
Create Content: Once you have identified your target keywords, you can start creating optimised content for those keywords. This content should be organised into categories and subcategories related to each other.
Link Content: Once you have created your content, you need to link it together to create the silo structure. This means linking related pages together so search engines can easily crawl and index them.
Optimise for Search Engines: You need to optimise your content and links for search engines. This includes using relevant keywords in titles, meta descriptions, and headings and optimising images and videos for SEO.
Example of a Silo
An example of a website silo could be a website about cars. The main page could be about cars in general, with subcategories for different types of vehicles like SUVs. Each subcategory could then be different types of cars, car reviews, car maintenance tips, etc., and could have its own page with content related to that type. The pages could then be linked together so that search engines can easily crawl and index them.
Creating a silo can help improve your website’s visibility in search engine results, leading to more traffic and conversions. Following these steps, you can create an effective website silo to help your website rank higher in search engine results.
You are more likely to do this without even realising it. However, you can push up specific keywords by focusing on them within your silo structure.
Good luck!