E-A-T vs SEO: Which One is Most Important?

E-A-T vs SEO

(Expertise, Authoritativeness, and Trustworthiness) guidelines were introduced in August 2018, a concept that has recently gained traction in the SEO world. It is a set of criteria used to evaluate the quality of content on a website. While SEO (Search Engine Optimization) focuses on optimising content for search engine algorithms, E-A-T focuses on creating valuable… Continue reading E-A-T vs SEO: Which One is Most Important?

Understanding E-A-T and How to Implement It

Understanding E.A.T

What is E-A-T? E-A-T stands for Expertise, Authority, and Trustworthiness. It is a concept developed by Google to help assess the quality of websites and content.  The idea is that experts in the field should create websites and content, have authority in the subject matter, and be trustworthy sources of information. How to Implement E-A-T… Continue reading Understanding E-A-T and How to Implement It

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