(Expertise, Authoritativeness, and Trustworthiness) guidelines were introduced in August 2018, a concept that has recently gained traction in the SEO world. It is a set of criteria used to evaluate the quality of content on a website. While SEO (Search Engine Optimization) focuses on optimising content for search engine algorithms, E-A-T focuses on creating valuable content for the user.
E-A-T. is based on the idea that content should be created by experts in the field and should be authoritative and trustworthy. This means that content should be accurate, up-to-date, and well-researched.
In contrast, SEO focuses on optimising content for search engine algorithms. This means that content should be optimised for keywords, have a good page structure, and use other techniques to make it more visible on search engine results pages (SERPs). It should also be written in a way that is easy to understand and provides value to the reader.
While SEO can help improve visibility, it does not guarantee quality content.
Ultimately, E-A-T and SEO are critical for improving visibility and ranking in SERPs. However, E-A-T is more focused on creating quality content that provides value to the user, while SEO focuses on optimising content for search engine algorithms. Both are important for success in search engine rankings, but E-A-T should be prioritised when creating website content.
E-E-A-T
Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and is a set of criteria used by Google to evaluate the quality of websites. E-E-A-T stands for Expertise, Engagement, Authority, and Trustworthiness and is a set of criteria used by Google to evaluate the quality of content on websites.